Hey, happy pixels!!
What is Media Kit?
A media kit is simply an information packet about a business or product. You can make one to promote your blog. For example, you can send it to blogs or brands to explain who you are, what do you do and to propose a collaboration.
It’s a useful tool. It collects information about your blog that answers your investors, collaborators, and clients questions about you. You can think about your media kit as a marketing tool. Actually, it is.
A media kit should be visual, attractive and simple. You want to grab the reader’s attention, but the main information has to be easy to find. Remember that the time people dedicate to that kind of things is limited, so you have to be visual and interesting.
A good way to design your media kit is to use tools as Canva. Another good way is to look for free printables on Google. Remember: visual and simple.
There are lots of contents suggestions. From my point of view, the top things that you should include in your media kit are:
Media kit contents
- The name of your blog; add your logo, or your picture if you don’t have a logo.
- A brief information about you and your blog. Who are you, what exactly is your blog or business. Just 3-5 sentences. Be clear. Add a link to your blog and your mail or contact info.
- Previous collaborations. Who were your collaborators, what did you do for them and a link to your work? If you have good opinions about your job, you can include them here.
- WordPress and social media statistics. If you still don’t have large numbers to impress, you can omit them or use your growth trends. For example, in just 3 months, the number of blog followers has increased 200%.
- What kind of collaborations you do. Which services are you offering? You’ll send your kit with a personalized proposal for each blog or company, but here you can offer different options. Include here a call to action: send me a mail, call me for more information…Include your contact info again, or just include it here, not above.
- Add pictures. Be proud of your hard work. Show it.
- Convert the kit to PDF.
Make a list of blogs/brands you would like to work with. Send your media kit.
Make changes if it does not work.
Are you interested in having a media kit? I think it’s an interesting tool. Especially when a blog it’s starting to grow. Even before that.
Are you going to make one? If you have any doubt or if you want to share your experiences with your media kit, feel free to leave a comment.